The Business Catapult: Building Communities of Investors, Entrepreneurs, and Advisors
Welcome to the Business Catapult: a whole new way for investors and entrepreneurs to find each other.
This site is the result of years studying why it's historically been so hard for entrepreneurs to find the "right" investors, and for investors to find "good" deal flow.
The solution is found in the intersection of three key technologies:
- Tools to help entrepreneurs assess their business design, understand their business as an investment opportunity, and identify opportunities to improve the design and reduce risk.
- For entrepreneurs, an on-line repository to which they can submit their investment opportunities for investor review,
- For investors, a rich set of features for finding and assessing investment opportunities, and for finding other investors with similar interests and complementary skills.
The most powerful technology behind this site is a simple, standardized assessment of business design: the Benchmark Survey, developed by the Entrepreneurial Standards Forum. The Benchmark Survey allows entrepreneurs and investors to measure business concepts againsts standards defined by other companies that have achieved entrepreneurial success.
The result: a high level "gap analysis" showing the leverage points where the business can be most easily improved, a picture of the business that focuses early discussions between entrepreneur and investor, and a process that helps entrepreneurs find investors who can help move the business forward, and helps investors find deals in which their participation can reduce investment risk.
We invite you to read through this tutorial to understand the innovation that drives this ground-breaking service, and how it can help you reach your own goals.